Over the Wire: Branding stings but it's all worth it in the long run

Preparations are underway for the release later this year of the third volume in The Liberty & Property Legends. I'm busy with revisions, editing, proof-reading... For sometime past I've been looking at branding, a marketing term that in essence means the Legends' covers need to look like a series. Considering the books flow directly from one to the next, this is a smart move. With six volumes planned, the process was a challenging one. The result is a very different look and something that I hope is easy to read, eye-catching and recognisable as my saga when a potential reader is browsing the online bookshelves!